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"Alex surpassed my expectations by accurately targeting specific influencer categories and successfully reaching out to them at scale, ensuring our collaborations were not only relevant but also highly impactful. Alex surpassed her agreed-upon KPIs and left behind a playbook that enabled us to manage the process in-house long-term."
"Since day one, Trailblaze has provided Zena with the highest quality work and concierge service. Tasked with full social media management, including content strategy, content creation, and community management, we have been overjoyed with the results: stunning designs that intelligently capture our customer persona and business value, inspire our community, and establish Zena as a thought leader in the interior design space. If you're looking for a true partner who cares about your company as much as you do, you've come to the right place."
"There are few gaps as important to close as the one between what you want to communicate and what you're actually communicating. Alex not only diagnosed that gap, but tirelessly word-smithed every letter and graphic to make it airtight. She runs engagements professionally, promptly, and with energy that's infectious. We'll be working with her again."
"Alex is a branding visionary and we’re beyond thrilled with the ROI on her consulting. She always hits a bulls eye on marketing, copywriting, and UI/UX. I've been working with her for years and am always thrilled with the results, Most recently she 3X our top of funnel leads in just 2 months. She’s a chameleon who works seamlessly with our diverse portfolio of companies and founders, and always gets the job done with excellence."
"Alex has a proven track record of building highly engaged social channels and influencer networks. Having her consult for our team was the reboot we needed for best practices on tactical strategies and larger community building initiatives."
"Working with Alex and the Trailblaze team has been an absolute dream. We're a small, bootstrapped startup focused on shifting the narrative around disabilities, so we were looking for a very specific kind of support: boosting our brand visibility while maintaining our ethos and integrity. Trailblaze delivered on both, helping us target the right kinds of disabled influencers to collaborate with, boosting our growth on Instagram tremendously. We're excited to work again with them in the future!"
Manage collabs from start to finish, including executive-level strategy to maximize your ROI
Execute as niche or as scaled as you want: 10 - 1,000+ collabs / month
Build a collab strategy within your budget to meet your business goals
Compile a database with targeted influencers
Create editorial-style posting guides and creative briefs to unify content
Outreach through emails and DMs with industry-high conversion rate
Serve as your key point of contact for all collaborators + extended Influencer Relations
Keep everything organized in our CRM with built-in automations
Secured collaborations with over 240 creators per month with a 9X ROI
Produced 7.6K deliverables per month (stories, posts, and content creation)
Grew #company impressions from 1K to 19M on TikTok in 10 months
Got over 500 @company tags per week in organic content (UGC)
Scaled collaborations consistently by 30% month-over-month
Worked with influencers of all sizes from micro to macro including celebrities Kristin Cavallari, Ashley Haibon, and more
Design a seamless and visually stunning customer flow (UI/UX)
Optimize conversions via calls-to-action and proven conversion flows
Write copy and create content that’s brand-aligned and SEO-optimized
Deliver on established timelines and exceed expectations
Manage your entire project from start to finish to create your dream product
Developed over 40 websites and apps with a focus on interactive design
Delivered a 24X ROI on landing pages, converting $250K in ARR in just 30 days
Launched two successful marketplace apps growing both to 100K users in 1 year
Secured $9 million in Venture Funding for our websites and apps
Created 15+ landing pages raking in top #1 to 5 spots on Google
Set achievable and scalable KPIs to measure success
Ensure marketing is ROI-positive and driving your bottom line
A/B test the best strategy for you from referral programs to IRL events
Implement proven affiliate and influencer programs
Consistently deliver month-over-month KPI growth
Grew 3 clients by 100K active users each in 10 months or less
Consistently delivered 30% month-over-month user and revenue growth
Implemented multiple referral programs driving 40-80% of total users
Generated over 10,000 combined 5-star App Store reviews for our clients
Created email campaigns resulting in over $250K annual revenue in first 30 days
Secured strategic partnerships with Brita, Fleek, Fre Skincare, Helpsy Source, MAC Cosmetics, Pop Chips, Uber, and more
Create stellar pitch decks that are positioned to win
Set up your “Investor Management” pipeline with automations and analytics
Customize your strategy and create lead lists of targeted investors
Help you secure warm intros for maximum responses
Design and copywrite all your materials from one-sheets to email templates
Personally raised over $9 million in Venture Capital for our own startups
Raised from notable investors including Sequoia Scout Fund, Techstars, Primer Sazze Partners, Jason Calacanis, Sean Kane, Maria Shibeava, and more
Built winning pitch decks resulting in over $10M of total capital raised by clients
Created variations of the same pitch deck for different “types” of investors
Experienced in creating all materials including One Sheet, Teaser Deck, Pitch Deck, Partnership Decks, and more
Create easy-to-implement programs that legitimately reduce your footprint
Partner with leaders and influencers in the sustainability space
Communicate and present your initiatives in engaging and exciting way
Launch marketing campaigns and events with sustainability at the core
Develop local, state, and national community programs and events
Created sustainable newsletters and email marketing at scale
Implemented multiple successful carbon neutrality programs
Hosted 200+ booths at events nationwide including Flea Markets, Farmer’s Markets, Vintage Events, and more
Planned sustainability events at top venues with over 150 attendees, and secured Manish Chandra (CEO of Poshmark) as speaker for event
Our founder Alex is certified by Al Gore as a Climate Leader
Alex Shadrow is a third generation sustainability entrepreneur and marketing expert with a proven track record in scaling businesses, securing significant investments, and fostering dynamic communities. Her strategic insights drive substantial user acquisition, social media growth, and revenue generated for a diverse client portfolio that includes the LA Clippers, HULKEN, and Atomic Venture Capital.
Before Trailblaze, Alex raised $1M as the CEO of Relovv, a platform for buying and selling second-hand fashion, from high profile investors including the prestigious Techstars Venture Accelerator and Sequoia Capital Scout Fund. She also secured $100K in venture funding for UNItiques, a college-focused marketplace while she was a student at Boston University.
Beyond her business achievements, Alex is certified as a Climate Leader by Al Gore and is a recurring speaker at Harvard University's Women in Business Conference, demonstrating her commitment to sustainability and thought leadership in entrepreneurship and business strategy. During her free time, Alex shares her sustainability journey on her instagram: @sustainabae and @thriftspired.Â
Social
Media
your community is your future marketing team
What We Do
Manage everything for you:
posts, engagement, followers, & analytics
Design tailored content strategy to grow your community
Create original content that’s fresh, fun, and inspired
Partner with creators to generate powerful user generated content (UGC)
Develop and execute a content calendar for IG, TikTok, LinkedIn, and more
Unify an omni-channel brand voice and identity across all platforms
Our Successes
Organically grew multiple IG and TikTok accounts by 5K followers MoM
Grew # impressions for our client from 1K to 19M on TikTok in 10 months
Secured industry-high 40%+ engagement rate for multiple clients
Concurrently managed 43 content calendars with 1,080 posts for 1 client
Drove conversions from social media to app downloads, purchases, and more
Secured ~$7 or less CPM for multiple clients
Why TRAILBLAZE
If there’s one thing we know it’s social media - just ask @sustainabae (aka our founder, Alex). From TikTok to LinkedIn, we are masters of developing and unifying your brand’s voice on every channel.
Our strategy is simple: empower your followers to be active and engaged, mobilizing them into your very own marketing army. With a community-first approach we offer your audience the tools to genuinely and quantifiably amplify your brand.